DR. GIANDOMENICO DI DOMENICO
Lecturer in Marketing and Strategy at Cardiff Business School Cardiff University, Cardiff, UK
Giandomenico Di Domenico is a Lecturer in Marketing and Strategy at Cardiff Business School. Before joining Cardiff Business School, he has been conducting his doctoral studies at the University of Portsmouth (2019-2022).
His research interests revolve around the dark side of social media, particularly the characteristics and spreading dynamics of misinformation through these channels. He focuses on how direct and indirect misinformation impacts brands and consumer behaviour. He is also interested in the dynamics of influencer marketing.
He has published in internationally recognised journals such as Journal of Business Research, Psychology & Marketing, the Journal of Interactive Marketing, the Journal of Public Policy & Marketing and Current Opinion in Psychology. He is a member of the Board of the journal Psychology & Marketing as Social Media Editor. Giandomenico has taught various courses in marketing, from Digital Marketing, to Social Media Marketing, to International Marketing.
Giandomenico is affiliate to the International Panel on the Information Environment