Dr. Maryam Al Mahdi
Program Coordinator, American University of Bahrain, Bahrain
Assistant Professor – Program Coordinator
An academician, researcher, and trainer in the field of digital marketing, Dr. Maryam Almahdi serves as the BBA Program Coordinator for the BBA in Digital Marketing and Social Media, BBA in Human Resources Management, and BBA in Management Programs at AUBH. She also teaches marketing subjects (e.g., Online Marketing Channels, Integrated Marketing Communications in a Digital World, Consumer Behavior), and is responsible for developing new courses and contributing to events’ organization within the University.
Dr. Almahdi is especially interested in interactive technologies that enhance the online customer experience. This is reflected in her choice of research area, centring around the different manifestations of the user’s experience in the vast digital ecosystem. She won the best paper award, for her paper titled: “Social Commerce: A Concept Explication” at the EAMMIS conference (Istanbul, 2021). For her continuous efforts, she was awarded the Creative Teaching Competition at AUBH’s first research conference (2021).
Dr. Almahdi holds and conducts training for the Certified Digital Marketing Professional Certification (CDMP) from the Digital Marketing Institute in Ireland. She also provides digital marketing strategy consultation to businesses in Bahrain and the UK.
Prior to joining AUBH, Dr. Almahdi worked at Ahlia University as a faculty member in the Marketing and Management Department (2011-2023). While at Ahlia, she created and delivered a new digital and social media marketing course for undergraduate students in the College of Business and Finance. She has also delivered several professional talks about digital marketing to faculty, students, and international visitors.
Dr. Almahdi holds a Ph.D. from the University of Bath School of Management and a MSc. from the University of Leeds Business School.